The "fear of missing out" (FOMO) as a social anxiety is characterized by "a desire to stay continually connected with what others are doing". In the context of your prospect's business planning, FOMO can be applied as a powerful status quo buster. Changing the "current state of things" is not easy work. By sharing peer-related insight and … Continue reading FOMO and the Status Quo
Your sales teams need to deliver insights and value, not sales pitches.