The key to successful implementation and use of Marketing Technology

Marketing technology innovation continues to offer incredible opportunity for companies to create a more effective and efficient process. But if we learned anything from the adoption of technology in other areas of our business, we should know that the difference maker is your people. Leaders who maximize martech benefits start with an awareness of their … Continue reading The key to successful implementation and use of Marketing Technology

The 4 Forces of Disengagement

I recently attended a webinar produced and delivered by The Predictive Index. I tend to be skeptical about solution provider produced webinars, as too many are unfortunately still sales presentations masked as educational content. The Predictive Index delivered on it's educational promise and my 40 minute investment was well worth it. Broadly the topic was … Continue reading The 4 Forces of Disengagement

8 reasons revenue teams miss targets (a 60 second read)

Searching for blame instead of cause (bad leads, sales reps are ineffective, CRM is too complex). Failing to identify the cause of a weak sales pipeline before prescribing a fix (let's hire another rep, or develop another piece of marketing content). Lack of congruence between marketing and sales (will lead to #1). Sales presentations and … Continue reading 8 reasons revenue teams miss targets (a 60 second read)