Organizationally, navigating change is a growing challenge.

In 1996, John Kotter published his best seller Leading Change, in which he reported that 70% of change efforts fail. You can search on many recent studies that reveal very little improvement in this critical growth process.

My personal experience in helping leading digital transformation in business media validates these three common asumptions that seem to be at the heart of the problem:

  1. Change is linear, where there is a starting point, an end point, and then is complete.
  2. Change is a rational process, driven by hard facts and realities.
  3. Organizational change is driven by system changes, such as structures, polices, software platforms, models, etc.

Successful change is not only possible, but must be navigated over and over again to ensure the success and sustainability of your company (large or small).