Your sales teams need to deliver insights and value, not sales pitches.
One Saturday afternoon, as I was cutting the front lawn of our home, I was approached by a teenage boy with a small can of paint and a brush in his hand. "Good afternoon, sir," he said cordially. "Hi," I replied, glad to take a quick break. "What can I do for you?" "Well," he … Continue reading A simple story about the power of compelling, motivating data
Growth companies - those that outperform peers in revenue improvement - are very effective at expanding the market that they compete in. Yes, they can grow market share by winning RFP's through some mix of marketing and selling skills, but the accelerator growth comes from moving prospects with latent needs to prospects with active needs. … Continue reading This visual should provide direction to your talent search