I help improve sales and marketing performance through:
- the assessment, development, and recruitment of talent, and
- the identification and/or execution of key marketing and sales initiatives
The objective of revenue growth is of paramount importance, regardless of the size of a company or the resources at hand. Increasing potential across revenue-generating functions is a priority initiative.
As the founder of Topline Search , I apply nearly 30 years of experience in leading sales, marketing and B2B media organizations. My broad experience in addressing the challenges that revenue teams face in locating, winning, and keeping clients has proven invaluable to clients in retail, manufacturing, technology, wholesale, and professional services. I’ve worked with CEO’s, senior managers, and sales and marketing teams to improve the outcomes of their marketing and sales initiatives.
During my career in professional business media, I have had to navigate the cultural shift, change process and talent needs of an organization transforming from a print publishing business to a digital media organization.
In the midst of our own evolution, our customer’s were embarking on a similar journey. Our client marketing and sales teams were finding new opportunities to reach and influence prospects and relied on traditional publishing partners as as key advisors.
In forming Topline Search, I seek to provide expertise in the form of my knowledge, experiences, and processes to companies seeking to improve their sales and marketing performance.
Having participated in thousands of hours of conversations with marketing and sales organizations acoss a major cross-section of industries, it is crystal clear that very few work together as one single revenue generating team. The silos of sales and marketing remain, creating interference and suffocating potential.
Changing this dynamic represents a significant opportunity for organizations to create a culture and condition of high-performance.
Worth a discussion? Let’s start a conversation – please fill out the contact form below.